The National Organization for Urban Harmony (NOUH) commissioned CLUSTER to develop a concept design proposal for the Downtown street signage project. The project aims to highlight how the streets, together with the urban fabric of Downtown Cairo, have evolved as layers of political and economic changes have taken place over the last century.

The first phase of the project included Al-Bursa block, Al-Shawarbi Street and Al-Alfi Bey Street. The design included the name of the street, a rendering of a prominent building from each, and stories reciting the significant changes that the streets have witnessed, along with a map of Downtown Cairo with the area of the streets highlighted.