CREATVITY IN ACTION: ENHANCING VISUAL IDENTITY
Location: Ard al-Liwa
Scope: Workshops
As part of the Creativity in Action project supported by Developing Inclusive and Creative Economies (DICE) to promote creative and social enterprises, and in partnership with DUCO, CLUSTER’s ALFABRIKA carried out its first Urban Shutters workshop on December 25th- 27th 2020. This project builds on CLUSTER’s interest and previous track record in engaging art and culture as catalysts for urban regeneration, in both the historic city center and outlying informal areas where emerging art spaces interact with a network of local crafts and small workshops. With DUCO as implementing partner, the contribution of artists Ibrahim Ahmed and Ibrahim Khattab, and the participation of art and design students from various universities, the workshop aimed at redesigning and implementing three store fronts in Ard al-Liwa: ALFABRIKA’s own shutters, the shutter of Al Ibrahimayn Art Studio, and the exterior walls of the Nour al-Quran nursery. The workshop emphasized enhancing the visibility of these stores, enhancing the quality of the streetscape, and training students and craftspeople in new skills. A second workshop will be organized in Mansoura engaging heritage buildings and vintage signage.