The 2016 Dubai Design Week Iconic City exhibition Cairo NOW! City Incomplete gathered for the first time under one roof Cairo’s current design landscape. Cairo NOW! spanned fields of design ranging from graphic and typeface design to product and furniture design as well as architecture. The Egyptian capital is home to young designers who, despite the lack of a marketplace or an infrastructure supporting creative industries, turn the city’s trash into new products and revive fading traditions with a contemporary edge. Cairo’s designers today take the city as their muse and as the source of their creativity.